Day 1
Sept 15
“Why Your AI Keeps Missing the Mark”
You'll uncover which repeated AI mistake is quietly stealing the most time from you, and which correction could give you the biggest payoff when you stop making it by hand.
Free 3-day live bootcamp
Russell Brunson
Ryan Deiss
Jeff Walker
Create an AI
“The greatest advantage you can build into AI is something no competitor can copy: You.” — Rich Schefren
Russell BrunsonRyan DeissJeff WalkerCreate an AI
That Gets Better Every Time You Use It
In three days, I'll show you exactly how to build an AI that gets better every single time you use it so you don't have to waste hours correcting it, you can finally get it to take meaningful work off your plate, and you can grow your business without working longer hours or hiring more people.
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Watch this first
A quick look at what “imprinting” your AI actually looks like — and why the order most people try it in is backwards.
“We're creating outreach campaigns. We're updating offers and pitches and helping me perform in events and sales calls and launching new offers all calibrated to my profile and my personality and my strengths.”
— Laura Chattington“I'm running better prompts, getting better output, moving on things faster, finally, executing on this membership idea I've had for a long time.”
— Bonnie Schaefer“My biggest AI breakthrough wasn't what it helped me to do, it's what it helped me to see. Not creation, but confrontation with my own limiting beliefs. AI didn't replace me. It revealed me.”
— Dr. Christopher VogelmannThe same mistakes, over and over
You've Been Using AI Everyday. It Still Delivers the Same Mistakes Over and Over…
Let me ask you something.
How many times this week did you open ChatGPT and explain your business from scratch? Again?
How many times did AI give you something that sounded generic, missed the point, or repeated a mistake you had already corrected?
How many hours did you spend fixing, tweaking, and reprompting, doing the very work AI was supposed to do for you?
Yeah. I know the feeling.
I was using AI every single day. It could produce the first 80% of the work incredibly fast. Then I had to take over.
I had to correct the same mistakes, put back the important details, sharpen the thinking, and make all the judgment calls that turned an almost-right answer into work I could actually use. That final 20% kept eating up my time and my tokens.
Then I figured out what was missing.
AI could read my finished work, but it couldn't see every choice I made to get there. It didn't know why one idea was strong and another was weak, why one sentence worked and another didn't, or what made something right for me and my business.
That gap is where all the value is.
Once I discovered how to “imprint” myself into AI, everything changed. The output became more reliable. The work reflected my best thinking and met my standards. I could produce higher-quality work, make better decisions, and move projects forward without every detail waiting on me.
And instead of correcting the same mistakes over and over again, each correction could help make the next piece of work better.
That's what took me more than a year to figure out. And now I'm going to show you how to do it in three days.
What the next 12 months look like
Here's What You'll Discover During This Free 3-Day Event
The 80/20 split
Why AI can produce the first 80% of your work in seconds, yet leave you doing the final 20% that requires the most judgment, time, and effort.
The repeat mistake
The hidden reason AI keeps repeating mistakes you've already corrected, and what it needs before those corrections can make future output better.
Your judgment, ported
How to turn the standards and judgment inside your head into something AI can use, so it produces work that reflects your best thinking without everything waiting on you.
No prompt libraries
How to get more reliable output from the AI tools you already use, without building enormous prompt libraries or starting from scratch with every assignment.
The uncopyable edge
The one advantage your competitors can never copy, and how putting it to work inside AI can help your business produce higher-quality work, make better decisions, and move faster.
Compounding corrections
How every correction can make your AI more useful, so you spend less time fixing its work and more time using that work to move your business forward.
Plus: the live test
You'll watch one real AI correction get put to the test, then see whether AI can use what it learned to improve a completely new piece of work.
Think about what that could mean over the next 12 months. While other people keep explaining themselves, correcting the same mistakes, and paying the final‑twenty‑percent tax, you can be building an AI that becomes more reliable and valuable every time you use it. That's 12 months of better work, better decisions, and faster execution compounding inside your business.
How I went from “AI is overhyped” to “I can't work without this”
Think About Walking Through a Forest.
If you don't know anything about trees, all you see is a forest.
Walk through it with a forester, and they'll point out things you've passed a hundred times without noticing. “That tree is healthy.” “That one is in trouble.” “This is what you should be watching.”
Every walk through the forest changes after that. You begin seeing things you couldn't see before, which means you can do things you couldn't do before.
That's what an AI imprinted with you can do for your business.
It understands how you think, what you're trying to accomplish, what you consider great work, and where your attention normally goes. It can show you what you've been walking past.
During the Bootcamp, I'll show you how to imprint AI with your thinking, voice, standards, ideas, and business, so the output reflects your best thinking, meets your standards, and becomes more reliable every time you use it.
And the best part? It compounds. You don't have to start over every morning. Every correction can teach your AI something useful. Every lesson can improve the work that follows. Over time, your AI can become sharper, stronger, and more aligned with you.
Meet Rich Schefren
The Man Behind the Method.
- 25 years in the trenches of online business.
- Clients have generated over $15 billion in sales growth.
- Mentored Russell Brunson, Ryan Deiss, Frank Kern, Todd Brown and hundreds of others before they became household names.
- Created the first automated webinar, the first viral PDF lead magnet, and the first e‑learning drip platform — three firsts that changed how this industry works.
- Featured in Forbes, The Wall Street Journal, VOGUE, and Newsweek. Interviewed on ABC, NBC, FOX, CNN, TLC and Discovery.
$0
generated for clients since 2003
Not another AI guru chasing the newest tool. The strategist who mentored the biggest names in the industry — now showing you the one thing he never taught them: how to imprint yourself into it.
$15B+generated for clients since 2003
What the three days are
Here's the Schedule and Sessions for the AI Imprint Bootcamp
Free 3-day live event — same time all three days, so mark your calendar and set aside time to be present.
Day 2
Sept 16
“Help Your AI Learn From Your Corrections”
You'll use one revealing question to show AI why its work missed, then test whether that single correction can improve a completely new piece of work.
Day 3
Sept 17
“Get Better AI Output Every Time You Use It”
See how your AI can get smarter with every correction, so you spend less time fixing its work and more time using it to move your business forward.
Here's What You'll Walk Away With.
- Why AI stalls at 80%. By the end of Day 3, you'll understand why AI can produce the first 80% of your work so quickly while leaving the most valuable 20% for you to finish.
- How to correct it for good. You'll know how to show AI what it got wrong, why it matters, and what right looks like for you and your business.
- Proof it transfers. You'll see whether one real correction can improve a completely new piece of work, so you can judge the difference for yourself.
- Your first imprint. You'll know how to begin “imprinting” your thinking, judgment, voice, and standards into AI, so its output can become more reliable and valuable over time.
- The $97 AI Calibration Prompts. Specific prompts you can plug into ChatGPT or Claude today to start calibrating your AI to you — plus a video where Rich shows you what calibrated AI looks like in action.
That means less time explaining yourself, correcting the same mistakes, and rewriting almost‑right work. And more time producing high-quality work, making better decisions, and moving your business forward without everything waiting on you.
$97 Value — Yours Free.
Why time is of the essence
What Waiting Really Costs.
Think about how much you'll use AI over the next year. Every email. Every campaign. Every plan. Every offer. Every important idea you ask it to help you develop.
When AI gives you the first 80% but leaves you to finish the most valuable 20%, every new assignment brings more explaining, correcting, rewriting, and waiting. That cost doesn't happen once. You pay it again every time you use AI.
The sooner you begin imprinting your judgment and standards into AI, the sooner it can begin producing more reliable work and reducing how much has to come back through you.
Before
Before The AI Imprint Bootcamp
- AI can produce the first 80% of the work quickly, but the final 20% still depends on you.
- Every new assignment requires more explaining, correcting, and rewriting.
- You keep fixing mistakes you've already fixed before.
- The most important judgment calls remain trapped inside your head.
- Your business can only move as fast as you can review the work and make it right.
After
After The AI Imprint Bootcamp
- Your AI knows what strong work looks like to you and why.
- Your corrections become lessons it uses in later work instead of disappearing when the conversation ends.
- The output becomes reliable, reflects your best thinking, and meets your standards of excellence.
- You spend less time fixing almost-right work and more time putting high-quality output to use.
- Your business produces better work, makes better decisions, and moves faster using an advantage no competitor can copy: You.
I don't want you spending another year correcting the same mistakes and doing the final 20% of every AI-assisted project by hand.
Who This Is For.
This is not for everyone. And that's on purpose.
Come if
- You're an online business owner who's been using ChatGPT, Claude or any LLM for a year and STILL has to explain everything from scratch every single session.
- You're a course creator or coach who's tired of AI spitting out generic garbage that sounds nothing like you.
- You're an entrepreneur who sees everyone talking about AI but hasn't figured out how to turn it into a real competitive advantage.
Skip it if
- You've already got AI dialed in — it knows you, gets better every time you use it, and reflects your best thinking, your voice, your frameworks, your business inside and out. You're dismissed.
If that short list does not disqualify you, then please read on… especially if you've tried the prompt libraries, watched the tutorials, bought the courses, and AI still feels like a chore you need to correct over and over again instead of a partner that knows you inside and out.
No catch
Why Is It Free?
I've watched every major shift in online business for 25 years. AI is here. It's the biggest shift of our lifetimes.
Everyone is focused on the models, agents, skills, automations, APIs, integrations, and whatever comes next. Those things are fun. But your competitors can use the same tools.
The most dramatic difference you can make with any AI tool is imprinting your judgment into it, so it can produce more reliable work, help you make better decisions, and move your business forward without everything waiting on you.
I'm not quick to throw around words like “insanely important,” but this is insanely important. I would pay ridiculous money to capture how the smartest person in the room thinks, what they notice, and how they make decisions, then make that judgment available whenever important work needs to get done. Now you can begin doing that with yourself.
That's why this Bootcamp is free. Period.
About your host
A Track Record No One Else in This Space Has.
$0
Client sales growth generated since 2003
0
Industry firsts — automated webinar, viral PDF lead magnet, e-learning drip platform
I've been featured in Forbes, The Wall Street Journal, VOGUE, and Newsweek, and interviewed on ABC, NBC, FOX, CNN, TLC, Discovery, and more. But honestly? The thing I'm most proud of is what's happening right now with AI. This is the most dramatic transformation I can deliver to any business owner, immediately.
Before You Decide.
What is an AI Imprint?
Your AI Imprint teaches AI how you think, decide, and judge its work. It gives AI your voice, standards, ideas, preferences, and the choices that make work right for your business, so it can produce high-quality work, make better decisions, and move faster without everything waiting on you.
What will I have by the end?
By the end of Day 3, you'll have started imprinting yourself into AI by putting one real correction to the test. You'll understand why AI keeps missing what matters, see what changes when it learns how you correct it, and know what it needs next to produce better work for you.
Why is this free? What's the catch?
There's no catch. I believe imprinting yourself into AI may be the most important thing you can do with any AI tool. I don't want you to miss what becomes possible when AI truly understands you, so I'm teaching the Bootcamp free.
What if I can't make all three days?
Replays will be available for a limited time after the event. After you register, you'll also have the option to upgrade to VIP and get permanent access to the recordings, so you can revisit them anytime.
Do I need technical skills?
No. You won't need to code, connect APIs, or build complicated automations. If you already use ChatGPT, Claude, or another AI tool for real work, you have enough experience to participate.
Will this work for my industry?
If you use AI to write, plan, develop ideas, make decisions, or produce meaningful work inside your business, this Bootcamp is relevant to you. The focus is on helping AI understand your standards and choices, which are specific to you rather than any single industry.
How is this different from other AI trainings?
Most AI trainings focus on prompts, tools, AI employees, or building a digital clone. This Bootcamp focuses on helping AI understand the choices behind your best work. You'll put one real correction to the test, compare what happens before and after, and see what it takes to build an AI that can use what it learns in later work. Your judgment stays at the center of the process.
Don't wait
This May Be Your Only Opportunity.
And I want to be completely upfront with you: I don't know if I'll ever run this Bootcamp again.
I created it for this moment, when AI is becoming part of nearly everything we do in business, yet most people are still focused on the tools instead of teaching those tools what great work looks like to them.
The AI Imprint Bootcamp happens live September 15th through September 17th. This may be your only opportunity to experience it with me.
If you want AI to produce more reliable work, help you make better decisions, and move your business forward without everything waiting on you… don't wait.
September 15–17, 2026 · Live with Rich Schefren · Plus the $97 AI Calibration Prompts free
P.S. I don't want you spending another year correcting the same mistakes and doing the final 20% of every AI-assisted project by hand. That's why this Bootcamp is free — period.